Wet-N-Wavy, a division of BONFI, offers an entire line of hair care products for the maintenance of ALL human and synthetic hair types and textures.

Wet-N-Wavy Products were first produced in 1995. This brand originated as a premiere collection of maintenance items for extended wear styles using the wet and wavy hair type, known for its ease in care and maintenance whether used to achieve a short, medium or long hairstyle. It wasn’t until the 1950s that hair weaves grew interest, even at that time they were only worn by celebrities. During the disco era; however, hair weaves started to become widespread and popular. In the 1990s the wet and wavy hair weave market took on greater form.

The demand for our products grew exponentially because wearers of wet and wavy artificial hair integrations were refreshing their styles in the home and at salons with the use of water. Though this quick fix worked, its effectiveness was often temporary; furthermore, water use often made matters worse, especially if there was evidence of pre-existing damage caused by heat , friction, seasonality factors and over all wear and tear. Thus plain water decreased the overall useful lifetime of the hair purchased and style created.

The acronym BONFI stands for: Beauty of Natural Fiber Images. When the Wet-N-Wavy idea was first conceived, the vision was to prolong the life expectancy of commercial hair and extended wear styles. The desire was to design a product line that not only adds longevity, but actually compliments the hair and the customer’s TOTAL beauty concept. We formulated our products with special emollients, vitamins, proteins and conditioners that help preserve ALL natural, human

and synthetic hair, no matter what the type or texture. A fresh, clean fragrance was also added for deodorizing purposes. The main goal is to totally REVITALIZE our customer’s hair with Wet-N-Wavy products.

We take pride in our salon proven formulations, because professional stylists also use our products on the salon level to achieve long lasting effects and hair creations for their repeat clients. You can trust and depend on Wet-N-Wavy Products.

OUR MISSION

BONFI NATURAL’s mission is to create hair care products that protect and extend the useful lifetime of human and synthetic hair types (HSH). Our products are made to refresh, rejuvenate and revitalize worn or damaged HSH integrated in extended wear hairstyles. Wet N Wavy products help users achieve their desired results in terms of hair design and our products guard hair from dirt, debris, humidity, excessive heat, undesired moisture and more. Lastly, we aim to manufacture products that do exactly what they are designed to do.

OUR VISION

  • THE BONFI COMMITMENT

At BONFI, makers of Wet-N-Wavy Hair Care Products, we hope to build a reputation as a well-trusted provider of cost-effective maintenance items that our customers rely on to extend the life expectancy of their [1] natural, human, virgin, and synthetic hair types and [2] various hairstyles.

 

  • BONFI HAIR CARE SOLUTIONS

We desire to continue innovating quality products that reinforce our deeply rooted commitment to problem-solving on behalf of our customer’s hair care needs, while simultaneously taking into consideration the total wellness of each individual.

 

  • THE REACH OF BONFI

It is our intention to establish a greater presence and recognition of our brand across the global marketplace, by maintaining products that accomplish exactly what our end users need them to do.

 

  • THE SCIENCE OF BONFI

BONFI, envisions growth into a more eco-friendly, green, and environmentally conscious brand, by way of research and the development of future products.